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PROMOTIONAL VIDEO
Ad Astra
ROLE​​
Project Manager
Creative Direction
Timeframe
8 weeks
CLIENT​
California State University, Northridge
Objectives.
To create promotional videos highlighting Ad Astra's features and benefits, generating excitement and encouraging adoption at CSUN.
My Role.
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Collaborating with the client to understand their needs and objectives.
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Developing a project plan and timeline.
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Coordinating with the creative team to script, storyboard, shoot, and edit the videos.
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Reviewing and approving the final videos before delivery.
Process.
Initial Consultation: Gathered requirements and defined project scope.
Planning: Created a detailed project plan.
Scripting: Drafted scripts highlighting Ad Astra's benefits.
Storyboarding: Finalized storyboards and voiceover scripts.
Post-production: Oversaw editing and motion graphics addition.
Client Review: Presented drafts for feedback and revisions.
Final Delivery: Delivered final videos.
Challenges & Solutions.
Challenge: Communicating the software’s benefits to a diverse audience.
Solution: Developed engaging scripts and visuals with clear demonstrations.
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Challenge: Coordinating filming schedules.
Solution: Implemented a flexible schedule and used stock footage as needed.
Results.
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Received positive feedback from CSUN, with specific praise for the videos’ engaging and energetic tone.
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The videos helped increase awareness and excitement about Ad Astra
VIDEO.
VIDEO STILLS.
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