Objectives.

To create engaging content for Unicel Filters' TikTok, showcasing the benefits of their products and increasing brand awareness among a younger audience.

My Role.

• Developed a content strategy aligned with the brand's objectives.

• Communicated with the client to ensure alignment on content goals.

• Created a production schedule and coordinated filming sessions.

• Directed video shoots and guided the team on best practices.

• Edited videos and added engaging effects and motion graphics.

• Monitored and analyzed performance metrics to optimize future content.

Process.

• Consultation: Held initial meetings with the Unicel Filters team to understand their vision and goals for the TikTok channel.

• Planning: Developed a comprehensive content calendar, outlining video themes, posting schedule, and key performance indicators.

• Content Creation: Scripted each video, focusing on clear messaging and visual appeal.

• Filming: Directed and filmed videos, ensuring high-quality production standards using a mix of professional equipment and smartphone cameras.

• Post-production: Edited videos, incorporating motion graphics, captions, and special effects to enhance viewer engagement.

• Client Review: Presented drafts to the client for feedback and made necessary revisions.

• Publishing: Posted the videos on TikTok, optimizing captions and hashtags for maximum reach.

• Performance Analysis: Tracked video performance using TikTok analytics, gathering data on views, likes, shares, and comments to inform future content strategies.