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SOCIAL MEDIA CONTENT

Unicel

ROLE​​
Project Manager
Videographer 
Editor
Timeframe
16 weeks
CLIENT​
Unicel Filters 

Objectives.

To create engaging content for Unicel Filters' TikTok, showcasing the benefits of their products and increasing brand awareness among a younger audience.

My Role.

  • Developed a content strategy aligned with the brand's objectives.

  • Communicated with the client to ensure alignment on content goals.

  • Created a production schedule and coordinated filming sessions.

  • Directed video shoots and guided the team on best practices.

  • Edited videos and added engaging effects and motion graphics.

  • Monitored and analyzed performance metrics to optimize future content.

Process.

  • Consultation: Held initial meetings with the Unicel Filters team to understand their vision and goals for the TikTok channel.

  • Planning: Developed a comprehensive content calendar, outlining video themes, posting schedule, and key performance indicators.

  • Content Creation: Scripted each video, focusing on clear messaging and visual appeal.

  • Filming: Directed and filmed videos, ensuring high-quality production standards using a mix of professional equipment and smartphone cameras.

  • Post-production: Edited videos, incorporating motion graphics, captions, and special effects to enhance viewer engagement.

  • Client Review: Presented drafts to the client for feedback and made necessary revisions.

  • Publishing: Posted the videos on TikTok, optimizing captions and hashtags for maximum reach.

  • Performance Analysis: Tracked video performance using TikTok analytics, gathering data on views, likes, shares, and comments to inform future content strategies.

Challenges & Solutions.

Challenge: Finding trending content that resonates with the target audience. 

Solution: Conducted regular research on TikTok trends, hashtags, and popular content creators. Engaged with the platform daily to stay up-to-date with emerging trends and incorporated these trends into our content strategy.

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Challenge: Maintaining a consistent posting schedule. 

Solution: Implemented a detailed content calendar and batch-produced videos to ensure regular uploads.

Results.

  • Increased TikTok followers and engagement rates.

  • Positive feedback from Unicel Filters team on the quality and creativity of the content.

  • Improved brand visibility and awareness among the target audience.

TIKTOK.

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VIDEOS.

Overall Analysis.

Month By Month Report.

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TikTok Overall Viewer Engagement.

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