SOCIAL MEDIA CONTENT
Unicel
ROLE​​
Project Manager
Videographer
Editor
Timeframe
16 weeks
CLIENT​
Unicel Filters
Objectives.
To create engaging content for Unicel Filters' TikTok, showcasing the benefits of their products and increasing brand awareness among a younger audience.
My Role.
-
Developed a content strategy aligned with the brand's objectives.
-
Communicated with the client to ensure alignment on content goals.
-
Created a production schedule and coordinated filming sessions.
-
Directed video shoots and guided the team on best practices.
-
Edited videos and added engaging effects and motion graphics.
-
Monitored and analyzed performance metrics to optimize future content.
Process.
-
Consultation: Held initial meetings with the Unicel Filters team to understand their vision and goals for the TikTok channel.
-
Planning: Developed a comprehensive content calendar, outlining video themes, posting schedule, and key performance indicators.
-
Content Creation: Scripted each video, focusing on clear messaging and visual appeal.
-
Filming: Directed and filmed videos, ensuring high-quality production standards using a mix of professional equipment and smartphone cameras.
-
Post-production: Edited videos, incorporating motion graphics, captions, and special effects to enhance viewer engagement.
-
Client Review: Presented drafts to the client for feedback and made necessary revisions.
-
Publishing: Posted the videos on TikTok, optimizing captions and hashtags for maximum reach.
-
Performance Analysis: Tracked video performance using TikTok analytics, gathering data on views, likes, shares, and comments to inform future content strategies.
Challenges & Solutions.
Challenge: Finding trending content that resonates with the target audience.
Solution: Conducted regular research on TikTok trends, hashtags, and popular content creators. Engaged with the platform daily to stay up-to-date with emerging trends and incorporated these trends into our content strategy.
​
Challenge: Maintaining a consistent posting schedule.
Solution: Implemented a detailed content calendar and batch-produced videos to ensure regular uploads.
Results.
-
Increased TikTok followers and engagement rates.
-
Positive feedback from Unicel Filters team on the quality and creativity of the content.
-
Improved brand visibility and awareness among the target audience.