Closer Look at the Process
Case Studies
A curated look at selected projects, showcasing experience in content strategy, videography, social media, and brand photography.
Spiritual Flow Pilates Studio
The Challenge
Spiritual Flow needed a cohesive social presence that could highlight multiple wellness offerings, grow engagement, and convert followers into class bookings.
The Approach
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Built a unified visual identity with lifestyle photos + short-form Reels
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Created monthly content calendars + analytics-driven optimizations
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Balanced educational, promotional, and community-focused posts
The Results
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71.5% increase in accounts reached14,391+ views in 7 days
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64.1% reach from non-followers
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Consistent 1.2K–2.2K views per top-performing posts
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Strengthened community engagement and brand identity
Closer Look at the Process
Videos
Used for Reels
Images
Used for Static and Paid Ads.
Project work completed as part of a previous professional role. All work shown reflects my direct creative contributions.
BLOOMBERG ORIGINALS
The Challenge
Bloomberg needed clean, professionally captured interview for a digital feature spotlighting creator Drew Afualo. The visuals had to match broadcast quality and integrate seamlessly into Bloomberg’s editorial workflow.
The Approach
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Captured high-quality interview footage using controlled lighting + stabilized framing
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Recorded broadcast-ready audio for seamless editorial integration
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Edited and delivered the interview with multiple clean takes, providing flexibility for Bloomberg’s editorial team.
Closer Look at the Process
The Results
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Edited and delivered broadcast-quality interview visuals used in the final Bloomberg Originals segment
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Cut the interview using clean audio and multiple camera angles to allow for flexible editorial storytelling
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Produced a polished, story-driven interview edit aligned with the tone and standards of the feature
MAKTEE APPAREL
The Challenge
MakTee needed clean, consistent product imagery optimized for Amazon listings and their online store. Their previous visuals lacked cohesion and did not communicate the premium quality of their basics line.
The Approach
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Captured flat lay product images and 3D-style apparel shots to highlight fit, structure, and fabric details.
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Created clean, bright, consistent imagery optimized for Amazon and e-commerce requirements.
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Styled each product to ensure accurate color, texture, and branding representation.
The Results
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Delivered a full product photo set optimized for Amazon + e-commerce
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Improved product clarity, fabric detail visibility, and overall brand presentation
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Helped MakTee stand out against competitors with cohesive, professional visuals
Closer Look at the Process
CONCEPT
RENOVATIONS
The Challenge
Concept Renovations needed a stronger social media presence to showcase their home remodels, build credibility, and attract new clients. Their existing content lacked consistency, storytelling, and engaging visuals that reflected the quality of their work.
The Approach
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Developed a cohesive social media content plan highlighting transformations, craftsmanship, and project details
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Created short-form videos (before/after, walkthroughs, detail highlights) optimized for Instagram
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Shot and edited content showcasing key renovation features, textures, and room flow
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Balanced educational, inspirational, and promotional content to appeal to homeowners
The Results
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Generated 100,150 total views in 30 days
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Reached 18,671 accounts (+184% month-over-month)
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95% organic performance, with only 5% from ads
Closer Look at the Process
Project work completed as part of a previous professional role. All work shown reflects my direct creative contributions.